From grey to pops of color.
Starting from a pencil sketch, I was able to tackle the company’s new digital goals through modern design by increasing the amount of revenue-generating opportunities within the design itself, including additional advertising slots and new digital products, such as the online marketplace.
The final product kept many of my design elements in the initial pencil sketch. With feedback from our front-end and back-end development teams, we were able to collaborate and push this through completion within four months.
Design & Dev Lead