Hello!
I’m Alexandra
Pusateri

digital content manager,
content strategist,
former journalist

About

NAME

Alexandra Pusateri

BIRTHDAY

January 15

ROLE

Content Strategist

EMAIL

alexpusateri@gmail.com

WEBSITES

alexandrapusateri.com
alexandraworks.co

LOCATION

San Francisco, CA

INTERESTS

Video games, social equity, comedy podcasts, space, dogs, philosophy

SOCIAL

DEGREES

0

YEARS OF XP

4 +

CITIES LIVED

1

PIECES WRITTEN

70 +
From the South to the West Coast,
twice removed.

I cut my journalism teeth in Memphis, Tennessee, where I was raised, and just as I can’t seem to shake “y’all” or my sweet tea habit, the foundational knowledge I gained at the University of Memphis has stuck with me throughout my career. My bachelor’s laid the groundwork for me to earn a master’s degree in Digital Media & Journalism at the U of M, where I wrote my master’s thesis: “Mind the Digital Gap: How Print Media Adapted to the Digital Landscape in the Wake of the 2008 Financial Crisis.”

Taking my career into web content management, I combined my passions for content strategy, coding, research, and content production into one focus. By catering to what users want to consume and making it accessible, I have adapted my journalism into a flavor of content marketing that serves users while helping build brand trust and authority—one of the most valuable pieces of the marketing puzzle in 2021.

Portfolio

Microsite Redesign

We redesigned the content flow and overall look of the COVID-19 microsite to keep more in line with the company's brand standards and meet our users halfway with their changing content needs at the time.

Website Brand Redesign

I tackled the company’s new digital goals through modern design by increasing the amount of revenue-generating opportunities within the design, including more advertising slots and new digital products, such as the online marketplace.

Microsite Builds

My favorite tool for coding with Bootstrap? Notepad. Here are some examples of pure HTML and CSS work done during my time at Smart Meetings magazine.

Samples

Skills

My fun skill? Team trivia.

I started coding when I was eight years old, and ever since then, I’ve been obsessed with how the magic happens online. Marrying writing and coding to create entire websites (about, well, anything!) seemed like a natural partnership of skills.

While my interest in analytics came later, I realized when I began my career that decisions about content needed to be driven by data. There was always a story to tell if you could find the right metrics.

I have combined all of these with my natural curiosity with how content is consumed online—how information travels. I strive to be well-versed in how people are sharing, listening, reading, watching, and ultimately, consuming their content. This frequently comes through my user advocacy, which often leads to brand loyalty.

80%
Adobe Creative Suite
80%
Content Management Systems
90%
Copywriting/Copy editing
80%
HTML/CSS
75%
Photo/Video Editing
75%
SEO
75%
Web Analytics

Proficiencies

Experience

July 2020 – Current

Digital Content Strategist

I work within the content production pipeline, helping marketing partners ensure their content is streamlined for the web, as well as accessible, easy to read, and shareable. I have been the web lead for the company’s COVID-19 and flu microsites, including the strategy as well as the technical implementation, since August 2020. I led a redesign launched in April 2021 alongside the creation of the company’s COVID-19 Learning Center, comprised of editorial articles with trusted information about the global pandemic.

Blue Shield of California in Oakland, California

March 2019 – March 2020

Web Content Manager

Building upon my last role with this company, I grew my position into leading the digital department of the magazine, comprising of advertising operations, web development, and digital content production. We were able to completely redesign the Smart Meetings website, migrate the entire company’s digital processes to project management software, and completely transform how the company approached digital, paving the way for the company’s biggest growth and sales opportunities.

Smart Meetings magazine in Sausalito, California

July 2017 – March 2019

Digital Producer

While initially hired to contribute to the content production pipeline, I grew my role into coding marketing landing pages, managing offsite front-end and back-end web development teams, and organizing the magazine’s digital content strategy. In this role, I increased monthly pageviews by 75% using search engine optimization strategy and reduced the bounce rate from 78% to 25% on average within two months.

Smart Meetings magazine in Sausalito, California

September 2013 – January 2016

Reporter

I reported on city and state governments, business, and local organizations, often updating our news blog with breaking news daily. In the weekly publication, I wrote at least one article a week, while also maintaining weekly listings on the publication’s content management system.

The Memphis Flyer in Memphis, Tennessee

August 2012 – December 2013

Staff Reporter

I wrote multiple stories for daily publication, covering issues pertinent to college students and young millennials, focusing on campus culture, nonprofit organizations, and controversies within the Memphis higher education community. I also began training other reporters on social media and content management systems.

The Daily Helmsman in Memphis, Tennessee

June 2010 – September 2013

Freelance Reporter

I worked with various publications in print and online covering social issues, local culture, and political demonstrations, such as the Occupy Wall Street movement. I also worked with publications focused on digital culture and gaming. 

Memphis, Tennessee & various locations

Hello

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    Come back soon, ya hear?

    I am available for consultant work. Please contact me for rates.

    Feel free to reach out if you think we’d have an interesting conversation about content, digital tools, or amazing opportunities.