Hello!
I’m Alexandra
Pusateri

digital content manager,
content strategist,
former journalist

About

NAME

Alexandra Pusateri

BIRTHDAY

January 15

ROLE

Content Strategist
Content Manager

EMAIL

alexpusateri@gmail.com

LOCATION

Seattle, WA

INTERESTS

Artificial intelligence, machine learning, video games, social equity, comedy podcasts, space, dogs, philosophy

SOCIAL

DEGREES

0

YEARS OF XP

4 +

CITIES LIVED

1

PIECES WRITTEN

70 +
From the South to the West Coast,
twice removed.

I cut my journalism teeth in Memphis, Tennessee, where I was raised, and just as I can’t seem to shake “y’all” or my sweet tea habit, the foundational knowledge I gained at the University of Memphis has stuck with me throughout my career. My bachelor’s laid the groundwork for me to earn a master’s degree in Digital Media & Journalism at the U of M, where I wrote my master’s thesis: “Mind the Digital Gap: How Print Media Adapted to the Digital Landscape in the Wake of the 2008 Financial Crisis.”

Taking my career into web content management, I combined my passions for content strategy, coding, research, and content production into one focus. By focusing on user-centered content strategy, I have adapted my journalism into a flavor of content that serves users while helping build brand trust and authority—one of the most valuable pieces of the marketing puzzle in 2023.

Portfolio

Microsite Redesign

We redesigned the content flow and overall look of the COVID-19 microsite to keep more in line with the company's brand standards and meet our users halfway with their changing content needs at the time.

Website Brand Redesign

I tackled the company’s new digital goals through modern design by increasing the amount of revenue-generating opportunities within the design, including more advertising slots and new digital products, such as the online marketplace.

Microsite Builds

My favorite tool for coding with Bootstrap? Notepad. Here are some examples of pure HTML and CSS work done during my time at Smart Meetings magazine.

Samples

Skills

My fun skill? Team trivia.

I started coding when I was eight years old, and ever since then, I’ve been obsessed with how the magic happens online. Marrying writing and coding to create entire websites (about, well, anything!) seemed like a natural partnership of skills.

While my interest in analytics came later, I realized when I began my career that decisions about content needed to be driven by data. There was always a story to tell if you could find the right metrics.

I have combined all of these with my natural curiosity with how content is consumed online—how information travels. I strive to be well-versed in how people are sharing, listening, reading, watching, and ultimately, consuming their content. This frequently comes through my user advocacy, which often leads to brand loyalty.

Proficiencies

90%
Content Management Systems
90%
Copywriting/Copy editing
85%
Web Analytics
80%
Adobe Creative Suite
80%
HTML/CSS
75%
Photo/Video Editing
75%
SEO

Experience

October 2023 – Present

Senior Content Strategist

I lead the global content strategy for our internal and external help centers, enabling employees and external partners to do their best work making travel a force for good. I own all aspects of our content strategy to make sure our articles are easy to read, actionable, and empowering for self-service. Leveraging user data and UX research, I also work with stakeholders across the entire organization to ensure quality, consistency, and efficacy across all of our help content.

Expedia Group in Seattle, Wash.

January 2022 – March 2023

Senior Content Manager

I led content management and strategy for both Search and News help centers with over 1.5 billion global pageviews annually. I worked alongside product, localization, policy, and other stakeholder teams, as well as guiding our content team, to ensure the help content available is appropriate, accurate, and effective. I also trained artificial intelligence models using machine learning on creative writing.

Google in Mountain View, Calif.

July 2020 – December 2021

Digital Content Strategist

I worked within the content production pipeline, helping marketing partners ensure their content was streamlined for the web, as well as accessible, easy to read, and shareable. I was the web lead for the company’s COVID-19 and flu microsites, including the strategy as well as the technical implementation, from August 2020 to November 2021. I led a redesign launched in April 2021 alongside the creation of the company’s COVID-19 Learning Center, comprised of editorial articles with trusted information about the global pandemic.

Blue Shield of California in Oakland, Calif.

March 2019 – March 2020

Web Content Manager

Building upon my last role with this company, I grew my position into leading the digital department of the magazine, comprising of advertising operations, web development, and digital content production. We were able to completely redesign the Smart Meetings website, migrate the entire company’s digital processes to project management software, and completely transform how the company approached digital, paving the way for the company’s biggest growth and sales opportunities.

Bright Business Media in Sausalito, Calif.

July 2017 – March 2019

Digital Producer

While initially hired to contribute to the content production pipeline, I grew my role into coding marketing landing pages, managing offsite front-end and back-end web development teams, and organizing the magazine’s digital content strategy. In this role, I increased monthly pageviews by 75% using search engine optimization strategy and reduced the bounce rate from 78% to 25% on average within two months.

Bright Business Media in Sausalito, Calif.

September 2013 – January 2016

Reporter

I reported on city and state governments, business, and local organizations, often updating our news blog with breaking news daily. In the weekly publication, I wrote at least one article a week, while also maintaining weekly listings on the publication’s content management system.

The Memphis Flyer in Memphis, Tenn.

August 2012 – December 2013

Staff Reporter

I wrote multiple stories for daily publication, covering issues pertinent to college students and young millennials, focusing on campus culture, nonprofit organizations, and controversies within the Memphis higher education community. I also began training other reporters on social media and content management systems.

The Daily Helmsman in Memphis, Tenn.

June 2010 – September 2013

Freelance Reporter

I worked with various publications in print and online covering social issues, local culture, and political demonstrations, such as the Occupy Wall Street movement. I also worked with publications focused on digital culture and gaming. 

Los Angeles, Calif.; Memphis, Tenn.; Southaven, Miss.

Hello


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    Come back soon, ya hear?

    I am available for consultant work.

    Feel free to reach out if you think we’d have an interesting conversation about content, digital tools, or amazing opportunities.