Hello!
I’m Alexandra
Pusateri
digital content manager,
content strategist,
former journalist
About
DEGREES
YEARS OF XP
CITIES LIVED
PIECES WRITTEN
twice removed.
I cut my journalism teeth in Memphis, Tennessee, where I was raised, and just as I can’t seem to shake “y’all” or my sweet tea habit, the foundational knowledge I gained at the University of Memphis has stuck with me throughout my career. My bachelor’s laid the groundwork for me to earn a master’s degree in Digital Media & Journalism at the U of M, where I wrote my master’s thesis: “Mind the Digital Gap: How Print Media Adapted to the Digital Landscape in the Wake of the 2008 Financial Crisis.”
Taking my career into web content management, I combined my passions for content strategy, coding, research, and content production into one focus. By focusing on user-centered content strategy, I have adapted my journalism into a flavor of content that serves users while helping build brand trust and authority—one of the most valuable pieces of the marketing puzzle in 2024.
Portfolio
Microsite Redesign
Website Brand Redesign
Microsite Builds
Samples
Demystify and Simplify Social Media Marketing
A short-form article published in Smart Meetings magazine in 2019.READ SAMPLE
Take Your Email Marketing to the Next Level
A short-form piece of content marketing published in 2019.READ SAMPLE
Event Marketers, Are You Drowning in Data?
A short-form piece of content marketing published in 2019.READ SAMPLE
Forgotten Memphis Captured By Photographers, Artists
A short-form article published in the Memphis Flyer in 2015.READ SAMPLE
Skills
My fun skill? Team trivia.
I started coding when I was eight years old, and ever since then, I’ve been obsessed with how the magic happens online. Marrying writing and coding to create entire websites (about, well, anything!) seemed like a natural partnership of skills.
While my interest in analytics came later, I realized when I began my career that decisions about content needed to be driven by data. There was always a story to tell if you could find the right metrics.
I have combined all of these with my natural curiosity with how content is consumed online—how information travels. I strive to be well-versed in how people are sharing, listening, reading, watching, and ultimately, consuming their content. This frequently comes through my user advocacy, which often leads to brand loyalty.
Proficiencies
Experience
October 2023 – Present
Senior Content Strategist
I lead the global content strategy for our internal and external help centers, enabling employees and external partners to do their best work making travel a force for good. I own all aspects of our content strategy to make sure our articles are easy to read, actionable, and empowering for self-service. Leveraging user data and UX research, I also work with stakeholders across the entire organization to ensure quality, consistency, and efficacy across all of our help content.
Expedia Group in Seattle, Wash.
January 2022 – March 2023
Senior Content Manager
I led content management and strategy for both Search and News help centers with over 1.5 billion global pageviews annually. I worked alongside product, localization, policy, and other stakeholder teams, as well as guiding our content team, to ensure the help content available is appropriate, accurate, and effective. I also trained artificial intelligence models using machine learning on creative writing.
Google in Mountain View, Calif.
July 2020 – December 2021
Digital Content Strategist
I worked within the content production pipeline, helping marketing partners ensure their content was streamlined for the web, as well as accessible, easy to read, and shareable. I was the web lead for the company’s COVID-19 and flu microsites, including the strategy as well as the technical implementation, from August 2020 to November 2021. I led a redesign launched in April 2021 alongside the creation of the company’s COVID-19 Learning Center, comprised of editorial articles with trusted information about the global pandemic.
Blue Shield of California in Oakland, Calif.
March 2019 – March 2020
Web Content Manager
Building upon my last role with this company, I grew my position into leading the digital department of the magazine, comprising of advertising operations, web development, and digital content production. We were able to completely redesign the Smart Meetings website, migrate the entire company’s digital processes to project management software, and completely transform how the company approached digital, paving the way for the company’s biggest growth and sales opportunities.
Bright Business Media in Sausalito, Calif.
July 2017 – March 2019
Digital Producer
While initially hired to contribute to the content production pipeline, I grew my role into coding marketing landing pages, managing offsite front-end and back-end web development teams, and organizing the magazine’s digital content strategy. In this role, I increased monthly pageviews by 75% using search engine optimization strategy and reduced the bounce rate from 78% to 25% on average within two months.
Bright Business Media in Sausalito, Calif.
September 2013 – January 2016
Reporter
I reported on city and state governments, business, and local organizations, often updating our news blog with breaking news daily. In the weekly publication, I wrote at least one article a week, while also maintaining weekly listings on the publication’s content management system.
The Memphis Flyer in Memphis, Tenn.
August 2012 – December 2013
Staff Reporter
I wrote multiple stories for daily publication, covering issues pertinent to college students and young millennials, focusing on campus culture, nonprofit organizations, and controversies within the Memphis higher education community. I also began training other reporters on social media and content management systems.
The Daily Helmsman in Memphis, Tenn.
June 2010 – September 2013
Freelance Reporter
I worked with various publications in print and online covering social issues, local culture, and political demonstrations, such as the Occupy Wall Street movement. I also worked with publications focused on digital culture and gaming.
Los Angeles, Calif.; Memphis, Tenn.; Southaven, Miss.